Product Activation & Retention
Define activation, measure time to value, inspect onboarding drop-off, and compare N-day and unbounded retention cohorts.
Interactive sample in preparation
What you get
A useful first version with the main workflow already mapped out.
- Editable activation definition
- Onboarding funnel
- N-day and unbounded retention
- User lifecycle movement
Sample data
Sixteen synthetic weeks of anonymous users, accounts, acquisition properties, signup and onboarding events, critical events, return events, plans, and segments.
Measures included
- Activation rate
- Time to value
- D1 retention
- D7 retention
- D30 retention
Connect your data
Start with the sample rows, then replace them with the systems you already use.
PostHog
API ready
Anonymous user, account, onboarding, feature, and return events
Postgres
Direct connector
Users, accounts, plans, event facts, and cohort properties
BigQuery
Direct connector
High-volume event history and modeled activation cohorts
HubSpot
Direct connector
Acquisition source, account segment, lifecycle, and owner
Make it yours
Describe a change in plain English and keep adapting the tool as the work changes.
- 01Change the critical event and activation window
- 02Compare self-serve and sales-assisted cohorts
- 03Add a release annotation to retention curves
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