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Real Estate Brokerage Funnel

Follow lead response, appointments, agreements, contracts, closings, gross commission, splits, and source return by agent.

Interactive sample in preparation

What you get

A useful first version with the main workflow already mapped out.

  • Lead-to-close funnel
  • Agent and source comparison
  • Commission split calculator
  • Weighted closing forecast

Sample data

Eighteen synthetic months of fictional leads, sources, agents, activities, appointments, agreements, contracts, closings, prices, commissions, splits, and spend.

Measures included

  • Speed to lead
  • Stage conversion
  • Pipeline
  • Gross commission
  • Days to close

Connect your data

Start with the sample rows, then replace them with the systems you already use.

HubSpot

Direct connector

Leads, lifecycle stages, owners, activities, sources, and deals

Google Calendar

API ready

Compatible appointments, showings, and closing milestones

Google Sheets

Direct connector

Agent splits, source spend, targets, and forecast assumptions

Stripe

Direct connector

Deposits, fees, and commission payment events where applicable

Make it yours

Describe a change in plain English and keep adapting the tool as the work changes.

  1. 01Separate buyer and seller funnels
  2. 02Add team-lead override splits
  3. 03Create a lead-reassignment warning

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