Ecommerce Conversion & Merchandising
Analyze product discovery, cart and checkout drop-off, item conversion, returns, and contribution instead of optimizing revenue alone.
Interactive sample in preparation
What you get
A useful first version with the main workflow already mapped out.
- Checkout abandonment funnel
- Item conversion table
- Landing and collection analysis
- Promotion contribution simulator
Sample data
Twelve synthetic months of anonymous ecommerce events, sessions, products, orders, line items, discounts, COGS, fees, returns, campaigns, and devices.
Measures included
- Conversion rate
- Checkout completion
- AOV
- Gross margin
- Return rate
Connect your data
Start with the sample rows, then replace them with the systems you already use.
PostHog
API ready
Anonymous product, cart, checkout, and purchase events
Stripe
Direct connector
Transactions, fees, refunds, and customer payment outcomes
BigQuery
Direct connector
Event, order, product, campaign, and customer-state models
CSV
File import
Product cost, inventory, returns, and merchandising exports
Make it yours
Describe a change in plain English and keep adapting the tool as the work changes.
- 01Add a mobile-only checkout diagnosis
- 02Compare bundles with item-level discounts
- 03Set product-specific return-rate warnings
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